- Our History

Since 2007, has provided homeowners throughout New Jersey and Bucks and Montgomery counties in Pennsylvania with expert home remodeling services.

Stuart Perlman and Dominick Natoli, owners of, founded the business on the premise of providing homeowners with cost-effective options for home renovations without sacrificing quality and service.

Perlman and Natoli have more than 30 years of experience in the home improvement industry, and have used their expertise to develop a project management approach that results in delivering an exceptional product and experience at affordable prices.

The initial launch of the company included Totally Basements and The Basic Basement Co., which were soon followed by The Basic Bathroom Co. and The Basic Kitchen Co., and in 2015, the acquisition of DoMolding. We pride ourselves on being customer-centric, and will:

  • Understand our customer's needs and expectations
  • Review each customer's space and project requirements thoroughly
  • Provide a detailed, written proposal
  • Honor our pricing
  • Ensure that our project team members are presentable, courteous, and on time
  • Implement our installation processes to ensure a stress free experience's corporate office is located in Manalapan Township, New Jersey, with local offices in Princeton, New Jersey and East Brunswick, New Jersey. is fully insured and is licensed to work in both New Jersey (NJ License #13VH05389400) and Pennsylvania (PA License #PA083637).

All electric and plumbing is provided by our licensed electricians and plumbers.

To learn more about home renovation services provided by, please visit our division websites:

Or, contact us at 1-877-777-0204 or